No matter how good your product or service, if you don’t have a stadium full of people to talk to, you’re setting yourself up for frustration.
Here’s a simple business flowchat that will serve you well:
Build your show >>> Build your audience >>> Grow your business
Unfortunately, many entrepreneurs try to grow and maximize the biz first, with zero fans in attendance. That’s a recipe for nothing.
When we kick-started Relaunch in July, 2014, I knew there were monetization possibilities. And yes, I definitely wanted to generate revenue as a result. I just didn't overly concern myself or lose sleep over it. Really I didn't.
Excitedly, what I did lose sleep over is thinking through ideas, strategies, and plans for developing the show and building the audience (in my opinion, the two most important pieces).
You may not know this, I spent a big chunk of the 90's, behind the mic in traditional radio and also in front of the camera on TV, with a lot of PR work wrapped in with those years.
If there's one thing I've learned from years of media and public relations experience, it's this – A stadium full of people solves a lot of problems. And, I also knew, that as long as we continued to develop and nurture our fan base, no matter where my business plans took me, the listeners, supporters, and market would be there; because they knew, liked, and trusted me.
If your goal is to leverage your show as part of your business, then yes, you'll want to have a general idea and understanding of how to turn shows and listeners into dollars. Just be flexible, and don't wear yourself out, singing along with rallying cry of today – “I've got to monetize my show”.
The first phase of your business will grow as a result of focusing on the first two pieces of the puzzle. Then, for phase two, three, and beyond, the business flowchart will turn into an evolving business cycle.
In the year and a half that ReLaunch has been live, we've tweaked and adjusted a variety of show and business processes. And in the end, it made for a better listener and content creator experience.
And here's what's also Happened
Since we handled the creation, launch, and growth, well, Pei and I are now able to increase our reach and visibility, and do business, in ways we couldn't have imagined back in mid-2014:
- With national speaking gigs;
- By contributing to major media publications (HuffPost and Success.com);
- and by working alongside big brands and names (Heil microphone, Michael Port and Steal the Show, and Bob Burg and The Go Giver name.
Do you believe you can do this to… Even from humble beginnings? The truth is, you can.
All is takes is a dream, ideas for action, and a willingness to learn.
Is there a certain piece that you know better than the others?
Maybe you're clear on the show format and frequency you want, but are unclear of your avatar or ideal audience.
Or, maybe you know specifically who you want in your stadium, but still question the show flow, segment, and length.
If you'd like me or someone on my team to help you shorten the learning curve and be profitable sooner, we're delighted to help. Just drop us a Tweet and let us know.
Until next time…. Remember this… Living a life true who you are, is the greatest gift you can give to yourself, your family, society, and I believe, to God.
Make it a great day and ReLaunch with confidence!!!
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