What you will hear in our discussion with Ryan Moran:
- Still Deciding on a Business Idea?
- How to Find the Right Mentors for Your Success
- How Best to Learn from Successful People – Tips and Traps
- What to Do When You “Fail”
- Why People are More Confused with Their Life and Business These Days
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More about our featured guest Ryan Moran
Ryan Moran is one of the most sought after thought leaders and freedom businesses, entrepreneurship, and lifestyle design in the marketplace. He is most well known for helping business people get profitable extremely quickly without compromising their lifestyle. When Ryan is not working with businesses, you'll find him speaking from stage or at a Cleveland Indians game.
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Full Transcript[00:00] Joel: As promised, host of Freedom Fast Lane and author of the Freedom Manifesto, Ryan Moran is here with us today. Ryan, hey, welcome to the show. How are you doing? [00:11] Ryan Moran: Joel, hey, thanks for having me on. It's good to be here. [00:14] Joel: This is gonna be so much fun. We've been looking forward to this interview. Thanks for fitting us into your busy schedule. And as you know, Ryan, this show, it's highly practical because it is all about the relaunch and specifically, how you did it. And while we've all experienced numerous launches and relaunches throughout our lives, I generally ask our guests to zero in on the relaunch that has been the most significant or the most transformational for them, and then we unfold the story from there. And we'll do that with you here, Ryan, in just a few minutes, but I'd like to start the show off with a quick piece of takeaway gold, so here goes. You are pretty much the go-to guy when it comes to creating a lifestyle and an entrepreneurial design for the marketplace and then getting that business, that entrepreneurial idea to profitability as quickly as possible. So we'll get into the relaunch shortly but quick takeaway gold here, based on your experience, Ryan, what would you say is the number one hesitation, fear, or doubt that aspiring entrepreneurs have when it comes to lifestyle design? [01:25] Ryan Moran: I think the biggest fear that people have when they're designing their lives is that they're afraid to decide on something. Our brains are wired to look at fear of loss more than the potential for pleasure, in fact. In fact, it's been shown that we fear pain twice as much as we desire pleasure. So I think the biggest mistake or the biggest fear people have is that they never really have the boldness to say, “This is where I'm going” or “This is what I want to do” because there is a fear around what would be lost in the process. So they tend to stay isolated where they are. That's why so many people, in a world of talking about hustle and talking about crushing it and talking about constant, never-ending growth, just tend to stay where they are because they're afraid to cut something out and sacrifice that to go in another direction. But we're not really free until we're heading in a direction. [02:26] Pei: Yeah. So do you think that takes more of the confidence or more action or more a coach like you to give them a kick in the back? [02:36] Ryan Moran: I don't necessarily think it means more coaching, I think. I'd say a lot of entrepreneurs are maybe even over-coached. I think it's just the willingness to make mistakes. No direction and no decision is undoable. You can always get back or make a different decision later. I think that is the big kicker, is realizing that if you change course or if you go somewhere and decide that you don't like it, it was a quote, “mistake”, it's not failure; it's just a different decision to go someplace else. We're always deciding. Even not making a decision is a decision in and of itself. So when we get to a certain point and we're dissatisfied, we just need to make different decisions and go in a different direction. [03:21] Pei: Love it, absolutely. Thank you for sharing that. Now, do you think it's more common these days for people to be in this indecisive stage or… Is this common among this generation? [03:38] Ryan Moran: I think it is more so now than in previous generations because we have more options. We have more options, and things are more available, and we have more distractions, and we have more information than ever. You and I can go on YouTube and watch hours and hours and hours of Tony Robbins, which is a great blessing. It's also a terrible distraction. So we live in this world of abundance, where we have more options than we've ever had in our entire lives. So we can use that unconsciously to just be completely flooded with information, to be completely flooded with distractions, flooded with opinions and different ways that we could go, and sometimes that's a blessing. But until we decide where we're going and cut out the rest that doesn't serve us, then we stay stuck where we are. [04:30] Joel: Right, because how you see is to think to yourself or to kind of trick yourself into believing, “Gosh, if I could just read one more book or if I could just watch one… [04:37] Pei: One more blog. [04:38] Joel: One more 10-minute YouTube… [04:42] Pei: Take one more course. [laughter] [04:44] Joel: Okay, we might be able to weave our way kind of back into this a little bit later on in the show, but let's back up briefly. Ryan, thanks for kind of sharing into that a little bit, and let's talk about the relaunch that we need to talk about today for you. Where do we need to start? [05:03] Ryan Moran: Well, for me, I think we go back about four years. Actually, let's go back even further. Let's go back to when I was in college. That would be eight years ago. So when I was in college eight years ago, I thought I was pretty cool because I had a little side business that made a few hundred thousand dollars a year, and I thought I was awesome. So everybody told me I was awesome, everybody was really impressed with the results I was getting. Professors would talk about me in business classes about being a model entrepreneur, I started getting speaking gigs, people started buying courses I put out there. And so we'll probably start when I thought that I was just awesome sauce. [05:43] Joel: Okay, okay. So it was… Okay, eight years ago, so that's where the action is. So what happened? [05:50] Ryan Moran: So for about three and a half to four years, I did pretty well, and I did pretty well as an entrepreneur basically stumbling my way forward through success, as most entrepreneurs tend to do. And when I graduated college and it was time to, what I thought, go to the stratosphere, I had this belief that once I didn't have to go to class eight hours a day, my life and career would just take off into the Mark Cuban-sphere. I was just gonna be a massive success. And the opposite happened. What happened was as soon as I had to really define what business I'm in and where I'm going, I completely collapsed. And business-wise, financially, relationally, was planning on popping the question and she broke up with me instead, lost my income streams, lost really my sense of self and my sense of purpose. And at 23, 24, there was this conversation of… I thought… There was a big conflict of who I thought I was and the results that I was getting in life. And for about a year and a half or so, there was just a total reboot of the system of basically realizing that the success that I always… I looked at myself as a success, and now I felt like a failure, so which was true? I then went on kind of a, I guess, a cheesy self-exploration journey of finding out what really mattered to me. [07:28] Joel: Okay, so before we get that, so who did you think you were, back when things were rolling in the right direction? [07:36] Ryan Moran: When you're 19, 20, 21, and you're doing really, really well, it's easy to believe that you're an invincible, automatic success, and that's who I thought that I was. [07:47] Joel: Okay. When you say really well, we're talking six-figure earning and things of that nature? [07:51] Pei: Yeah, while he's still attending college, so absolutely. And so at that time when you said your business start to fail, was it 'cause the niche no longer needed… I just wanna kinda… [08:11] Joel: Or did you grow beyond your current capacity? Current, as in back then. [08:17] Ryan Moran: So at the time, I was very heavily dependent upon Google traffic, and this was back in the day of big Google algorithm changes. So you think you're on top of the world and you think that you're a hot commodity because you can generate cash somehow, and then you realize that you've been completely dependent on somebody else of sending you customers. And when that changes, all of a sudden you realize, oh, you're vincible. In my world, it was kind of like at the scene in 300 when the king gets scraped and he thinks he's immortal, and it's such a selfish and self-seeking idea that you think that you're doing well because of you. No, I had gotten lucky; that was really what it was. I hadn't learned how to build a real business, I hadn't learned how to really take care of customers. I had learned how to take advantage of cash loopholes, and those worked for about a year, and then they stopped. And when that happened, my whole sense of self just came crumbling down. [09:21] Joel: What do you mean by that? Can you take us there? We're gonna come right out of it because we wanna hear the other side of the story. But the reason I ask you to dive a little bit deeper is because people are listening to the show that are pulling themselves out by their own bootstraps, we need that motivation, that inspiration, those fresh ideas that will help us all grow and reach higher. [09:47] Ryan Moran: Yeah, I think if you're familiar with the term “impostor syndrome”, there was a lot of that going on because I'm doing fairly well in college at the time, and then everybody thinks I'm this genius business person, and people start following my blogs and ask me to start talking about this stuff and teaching this stuff, and I did. So there was a whole lot of perception that, “You know what? I am pretty smart at what I do here.” And then when it all comes crashing down, and you have clients and customers who believe that version of yourself that you've put out there, that you have everything figured out, that you know how to leverage certain things in order to get customers and clients and keep them happy. And when it goes away, and the economy changes, and your traffic channels change, and the way that business changes, and you've never dealt with navigating through those changes before, I… All of a sudden, who I thought I was, was challenged. [10:50] Joel: So let me ask you this, and then we're gonna kind of fast-forward and talk a little bit about the other side. I know Pei's got another question that she wants to ask, but, what, Ryan, did you either recover or discover about yourself, your value, and your potential as you were going through the valley? Because… Yeah, go ahead. [11:13] Ryan Moran: I think the most important thing or the most transformational thing that I discovered about myself and really about people in general is that who you are, your identity, and thus your self-worth, is not hinged to any outside factors like what you look like, how much money you make, who you date, where you go, what you've accomplished. Those are just external experiences and external, sometimes, projections. [11:44] Joel: Did that come from you looking into the mirror and just finally opening your eyes wide, or did that come some other type of experience? [11:51] Ryan Moran: It didn't necessarily come from an experience as much as it came from when you feel like you failed as much as I felt that I did, and then going on this journey of, “Okay, who am I now?”, and realizing that you had put all of this belief into certain labels that you had on yourself or your experience, and seeing that it was completely illusory. You start to see, “Okay, what is the truth instead?” The work of Eckhart Tolle was actually very impactful for me during that time. [12:29] Pei: Is that the book, “Power of Now?” [12:32] Joel: I really liked his followup book, which is called “A New Earth”. [12:35] Pei: Okay, I have to check that out. [12:37] Joel: What is one thing that you got from that book? Do you recall? [12:42] Ryan Moran: That was probably the first peek into the idea of your self-identity being constant or true no matter what the external circumstances are. So there were some things in that book that I found a little bit out there, but there were also a lot of really good life lessons that I felt I adopted. [13:00] Pei: Excellent. So besides reading books, did you talk to someone that actually influenced how you think during that time? [13:08] Ryan Moran: Yeah, I had a group of mentors at that time that I relied on pretty heavily. If it's okay with you, I'd actually like to share a kind of a mistake I made in working with one of those mentors. [13:20] Joel: Okay, sure. [13:20] Pei: Please. [13:22] Ryan Moran: So I had a mentor at the time, who's still a very, very dear friend and still a mentor of mine. And for me, I kind of had this belief that if I was going to model someone or I was gonna model a mentor, and at this time, I was kind of pulling myself out of a dark place, that I just decided I wanna be exactly like my mentor. And so I literally did everything and anything that that person would suggest that I do, specifically in my business because I thought it would give me a certain result. I think I fell into that belief that if you… You should just copy something that's already successful. But the truth was that person was really good at certain things and terrible at the things I'm good at. And when I tried to switch them and instead of just take his life lessons that he was teaching me, try to be exactly like what he was doing in his business, that actually caused a lot more struggle and difficulty than it did freedom and ease. And it was probably a good 18 months to two years that I spent kind of grinding, doing things the way that I saw everybody else doing it rather than forging my own path. [14:29] Pei: Yes, so almost like you were working against your strength, thinking if those tasks took that person to success, then it should work for you. [14:42] Joel: I appreciate it. I appreciate Ryan sharing that because a lot of times, people, with the best of intentions… We all do it, right? We take this cookie-cutter strategy that we've seen online or that we read in a book or that is shared personally with us by someone that we look up to and respect, and then we try to press that mold into our own life and our own lifestyle, and we get mixed results. And that can be a recipe for, gosh, a lot of frustration and sometimes even disaster. Go ahead, Pei. [15:16] Pei: Ryan, if you don't mind, I know we can… We definitely wanna talk about your business, but I think at this moment during this show, it's gonna be really beneficial for our listeners to hear more about your experience with mentors, 'cause one of the things we emphasize so much on our show is relaunch relationships. And it sounded like you really done well with picking out the right mentors for you and how you actually learned from them the right way. So if you could impart those lessons for us, it would be awesome. [15:56] Ryan Moran: Sure. Well, I think it starts by being very clear on the direction that you're heading or you want to head. If you're not clear about that, no amount of mentorship will really benefit you. So in my case, I didn't really feel like I knew where I was going, so I just followed the advice of somebody else, which really was not a fit for me. It doesn't mean that that person's advice was wrong, it just meant it wasn't a fit for where I wanted to go or ultimately needed to go. So I say surround yourself with people who have either already done what you want to do or have surpassed what it is that you want to do. That's when… In the same way that we could all listen to YouTube videos of Tony Robbins, Richard Branson, Mark Cuban, whoever we want all of the time and flood our heads with ideas, if that's not in alignment with where we wanna go, then it's counter to what we desire. So we first have to be very clear on what it is that we want before we can have any meaningful mentorship experience. But once that's clear, then we can easily surround ourselves with the people who can take us to the level we want to be. [17:08] Joel: I love this. Thanks for sharing. People that you can link arms with and other people whose shoulders that you can stand on. Go ahead, Pei. [17:15] Pei: Right. And then how you interact with them so you don't really end up, let's say, bother them too much, but still… [chuckle] I guess you know where I am going. [17:31] Joel: Let me ask… Go ahead, Ryan. [17:33] Ryan Moran: Well, it's interesting you bring this up because I get asked a lot, “Hey, man, it's great to meet you. Will you mentor me?” And that's the absolute wrong way to do it. Mentorships are relationships, just like anything else. There's a value exchange at some level. They either like hanging out with you, or there's some other value exchange being had. One of my buddies, Ty Lopez, says, “Offer to work for free. Provide value that way until somebody offers to bring you on.” So it's always an exchange of value; every interaction is an exchange of value. Not necessarily monetarily, but we tend to hang out with people that we think provide some sort of value for our lives. So if you're not focused on “How can I provide value for this person?”, you're gonna have a hard time asking somebody to provide a lot of value for you, which is what mentoring is. [18:24] Pei: Right, love it. And so at that time when you just coming out of a valley in your life, what value were you able to provide for the mentors so that the relationship is a win-win? [18:42] Ryan Moran: Some of them were existing friends of mine that I just relied on heavily during that time. For some, I worked. I did grunt work for them at lower than I would expect or no pay in order to just spend more time with them. Sometimes, it was just certain strategic relationships that I… I made introductions and I did whatever I could in order to get around certain people. I'll tell you a quick story. I have become acquaintances with Jeff Hoffman. He was one of the co-founders of Priceline.com. He's a billionaire. I met him at a small event where we both spoke, and someone… This was very natural to me, but someone pointed out something I said to Jeff in our interaction. And we had a lot of things in common, turns out we… I'm from Cleveland, Ohio, he now lives in Cleveland, Ohio. And one of the things he said was, “You know, I'm just so passionate about inspiring entrepreneurs to show them that they're the change in the world, and that we solve the world's problems through freedom and through entrepreneurship, and not by relying on other people”, which is so in line with my message. [19:54] Ryan Moran: So when he said that to me, I said, “How can I help you spread that message to my audience?” And someone who was standing next to me called me out on that later, and he said, “I found it so interesting that you said that because everybody else around him was like, ‘Can I get a picture with you?' ‘Can I get your phone number so I can call you some time?' ‘I've got four questions.' ‘Can you look at this business proposal?' ‘Can you… ‘” We're all trying to take, and my immediate reaction was, “That's my message, too. How can I help get this message out?” And his eyes lit up, and we… He's now an acquaintance of mine. I wouldn't call him a friend yet, but I'd call him an acquaintance of mine. And I believe that that type of an approach of how do you always provide value to people goes a long way in a world that is constantly trying to get your attention, trying to get you to pay attention to something, trying to get you to do something. When you switch it and you're the source of value, things start to open up. [20:53] Joel: I really appreciate you sharing that Ryan. And just real quick, you're a podcaster like me, you've been in the game for a while, and you've had just wild success with your show, Freedom Fast Lane, so congratulations for that. But a lot of times, speaking for myself, I'll get a Facebook message or an e-mail or something like that, and a person will say, “Hey, I'd love to be on your show. I've done this, this, this, and this.” And then I kinda think in the back of my head, “Well, yeah, no kidding. Really? You'd like to be on my show?” And then I think, “Gosh, add value first. Have you listened to my show? Have you given me a rating, a review? Have you recommended it to a friend or maybe tweeted at a show that resonated with you?” Start with value first. [21:50] Ryan Moran: Always. [21:51] Joel: Because, yes, because that's what you did in front of a billionaire. You started with value. And now, maybe you're not golfing together yet, but y'all are acquaintances. [22:04] Ryan Moran: Nobody wants to golf with… Well, I guess a lot of people wanna golf with me 'cause they would win 100% of the time. So there's one way to provide value. [laughter] [22:11] Joel: Ryan, you and me, 100 bucks a hole. What do you think? [laughter] [22:15] Ryan Moran: If it's putt putt, you are on, my friend. [22:17] Joel: You had me at hello. Hey, Ryan, real quick, The Freedom Manifesto. What was your inspiration for writing that book, and why were you the guy that needed to write it? We're coming in for a landing on this. [22:31] Ryan Moran: Man, I'm gonna say something that's really unpopular. I can't believe… I don't think I've ever admitted this on a podcast, publicly. The Freedom Manifesto is one of those things that you write it for years and sometimes you're like, “What the heck was I… What was I talking about? What the heck am I… ” So The Freedom Manifesto is a book that a lot of people say impacted them. I'm actually not that proud of it because I felt like I wrote it when I was young and still had a whole lot more to learn about life. So I'm actually re-writing the whole thing now from a different place. I had no life experience when I wrote that. I wrote it from an ignorant 21-year-old or 22-year-old, I don't remember how old I was when I wrote it. But it's one of those things I kind of clam up and get nervous to talk about 'cause I'm like, “Man, wait a year when I re-write the thing, and then we can have a conversation about my books.” So forget… [23:28] Joel: Brutal honesty here on the Relaunch show. Go ahead, Pei. [23:32] Ryan Moran: Forgive me, but I feel weird bragging about a book I'm not all that proud of. [23:37] Pei: Well, again, thank you for that honesty. But now, tell us what does get you excited with your business and your upcoming book. [23:48] Ryan Moran: Yeah, I think that there was something very… There's something that was very clear to me when I wrote the book, but I hadn't figured out how it related to me yet. And it's something that we've been kicking around a lot on this show, and it's the power of intentional decision-making and really cutting out what is distracting you from going towards what you want. And I only knew that that was impactful and powerful because I could not bring myself to make certain decisions at that time, meaning I knew that was part of the process of developing the life you love, but I only knew it because I struggled with it so much. And to write from that place can be insightful, but it's a lot more insightful when you're five-plus years beyond that, and you're now looking back on a certain time in your life, and you have a different perspective. So I think that was kind of missing from the first version. And my life has taken on completely new meaning and direction in the last several years because I have intentionally decided and moved towards things that light me up, that empower me, and that highlight my strengths, and I couldn't have said that a few years ago when I first met you. [25:14] Joel: Very good. The Freedom Manifesto: Volume Two, when that comes out or right when it's about ready to be released, definitely get back in touch with me, Ryan, and you are welcome to come here on the ReLaunch Show. Talking today with Ryan Moran, host of Freedom Fast Lane. And of course, all of the social media hotspots and the go-to places will be in the show notes that accompany this episode. Pei? [25:39] Pei: Yes. [25:40] Ryan Moran: I'm sorry to interrupt, but, gosh, I felt like we're just getting started and there's so many other things we could talk about. But before we go there, could I further something we were talking about regarding mentors? [25:51] Pei: Oh, yeah, please. [25:51] Ryan Moran: Yeah, cool. So since we were talking about mentors, the question comes up a lot about how do you get around certain people that you want to influence you or how could you provide value. So I wanna talk about one kind of roundabout way that I did so, before we wrap up. I'm fairly public about the fact that my dream is to own the Cleveland Indians. They're a terrible baseball team, and I wanna turn them around and do a winner. My heart and soul, no woman will have the place that the Cleveland Indians have in my heart. I'm that freak. If you've ever seen “Fever Pitch” with Jimmy Fallon, I'm that guy, but for the Cleveland Indians. So I am kind of intuned to people that are on similar paths. So I follow people like Gary Vaynerchuk, who his dream is to own the New York Jets, and he's a little bit closer than I am to a dream like that 'cause he's got an incredible network. I follow people like Jeff Hoffman, the billionaire that I talked about earlier 'cause he's built a truly world-changing company. And I follow… Some people know the name Grant Cardone because he talks a lot about business and hustle, but I follow him 'cause he owns just over $350 million in real estate. And when I heard that, I was like, “That's a great down payment on a baseball team!” So these are the people that I follow, and they were… Robert Herjavec is another from Shark Tank, worth over $100 million. [27:24] Ryan Moran: And I couldn't find a way to provide value to Gary and Grant and Robert and these other people, so I just decided to pay them. Hey, that's value. So I decided to put all these guys into a room, and I'm hosting my first events at the end of this year in December in Austin, Texas called Freedom Fast Lane Live, where I just paid these guys to show up. ‘Cause I knew if they would impact me, their speaking fee was enormous, but I knew that if I could put them all into a room, it would up-level me to a different level, and that would have a huge impact on my audience, too. And so sometimes, you have to be creative about how you get around the people that will inspire you, but I have found that being around those who are at the level that you want to be or beyond it is the fastest way to completely up-level and change the trajectory that you're on. [28:16] Pei: Love it. So how do people… Austin, Texas, that's pretty close to us. How do all of us find out information about that event you're hosting? [28:30] Ryan Moran: Yes. So the event is called Freedom Fast Lane Live. If you just Google “Freedom Fast Lane Live”, stuff will come up. The website is freedomfastlanelive.com. But someone slipped me a note while we were doing this podcast and told me that we set up a discount link for this podcast, and it's at freedomfastlane.com/relaunch. So if you head over there, there'll be a $500 discount for those who listen to the ReLaunch podcast. [28:55] Joel: Perfect. [28:55] Pei: And I will put up the link in our show notes. It's joelboggess.com/392. You're gonna have access to all the information Ryan is referring. [29:10] Joel: I really appreciate your time today, Ryan. Thank you for making that offer available to us. And again, you're welcome back here any time you'd like to come. Thank you so much for being here today. [29:25] Ryan Moran: Thanks for having me. This was fun. I'm all worked up now, so thank you guys.
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