When you're asking people (especially non-podcasters) to rate, review, and subscribe to your show, remember that only a small percentage of people know what a podcast is, and a fraction of that number know how to navigate their way through iTunes. For example: While it's common knowledge for podcasters to know to click “view in iTunes” to open up a podcast, if you've never done it (like most folks), you won't know.
One of the many things I did to make it 3rd grade simple for the new listener to review my show, is I wrote out sample reviews for them.
That way, if they wanted to review, all they had to do was tweak what I wrote, or at the very least, cut and paste.
And here's what happened
What was cool is that during my launch period, only one or two listeners used the word-for-word copy I gave them; my hope was that by reading what I wrote, they would be intrigued to check it out themselves and write their own.
Seems like that exactly what happened.
Don't leave it to chance that people will figure out how to find their way through iTunes.
Most people are not tech savvy and everyone is busy.
To rock your reviews and your launch, you have to do heavy lifting.
A Quick Glance at some of the things we did
- Created tutorials;
- Shared screenshots;
- Wrote sample reviews;
- Wrote out Facebook and social media posts for people to share;
- Did a lot of over the phone hand-holding;
- Followed-up like crazy.
My sole focus during my launch was to knock it out of the park by hitting #1 in my categories multiple times.
With laser beam intensity, I did just that. And the results have been game-changing for us – national speaking opportunities, high profile clients, and business coming in.
If you handle the creation – launch – promotion of your podcast well, the same things can happen for you.
Until next time…. Remember this… Living a life true who you are, is the greatest gift you can give to yourself, your family, society, and I believe, to God.
Make it a great day and ReLaunch with confidence!!!
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