299 A Successful “Serial Career Changer” – Cinnie Noble

What You will Hear in Cinnie Noble's Story:

  • A Successful “Serial Career Changer” 
  • No Business Experience and Don’t Have “Business Sense”? –  How You Can Still Succeed 

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More about our featured guest Cinnie Noble

Cinnie Noble is a lawyer, certified mediator and conflict management coach. She has re-launched her career several times from social worker, to starting the first travel program in Canada for people with disabilities (for which she was appointed a Member of the Order of Canada),  to lawyer, to mediator and now conflict management coach.


Full Transcript

[00:02] Joel: Welcome to today's show, your daily dose of inspiring stories, fresh ideas and practical solutions to help you relaunch and become known in your niche. And if you are a daily listener, welcome back to the show, thank you for tuning in. And thank you for being involved in the before and the after show online conversations. And if you are new here, just know that you are among friends and this is what you can expect: Unique insights, aha moments, and actionable information from self-made successes as they share their trials, tribulations, and their come-from-behind victories. Joining us on today's show, social worker turned mediator, Cinnie Noble. And among other books, so one of Cinnie's latest books is “Conflict Management Coaching: The CINERGY Model”, gonna learn about it in today's show, Plus a whole host of other things, looking forward to it. Cinnie, welcome, welcome to today's show.

[01:06] Cinnie Noble: Thank you very much, it's a pleasure to be here.

[01:09] Joel: Good to have you here, thank you, thank you. This show, Cinnie, it's highly practical because it's all about the relaunch, how you did it. And it's also about becoming known in your niche. Again, how you did it. And while most of us have experienced numerous launches and relaunches throughout our lives, I generally ask our guests to zero in on the relaunch that has been the most transformational for them, and then we just unfold the story from there. And you shared with me in the material that you submitted prior to the show, you shared two professional relaunches. And you also said that it was a little bit of a struggle for you to focus on just one, so I'm wondering if we need to start the conversation with the professional relaunch? Do we need to talk about your personal desire and the expectations you had for yourself that led you to know that it was time for one of the other relaunches? Or do we need to kinda just weave them together, what do you think, how should we get started with today's show, Cinnie's relaunch?

[02:17] Cinnie Noble: Well, what a great question that is. I think the first major relaunch had a huge impact on the most recent one. So, I think starting where it started, where I felt as a need to do something different, that's probably a good place to start, that's what I'd suggest.

[02:34] Joel: Okay, fantastic. So, go ahead right there. You know your story better than anyone else does, so lead us right into it.

[02:43] Cinnie Noble: Well, I was a social worker in a hospital, I started young, I was in my early 20s. And I was married at the time, and traveling a lot, and I was working just with people with disabilities in the hospital setting. And I noticed when I traveled that I didn't see people with disabilities, other than people who were on street corners begging, and I didn't see people in other venues. And I came back after one of the trips that we had taken thinking, “What's that all about?” So, I started to do some research, me feeling totally fortunate at that age to be able to travel the way we did. And I looked it into and saw that there really wasn't an agency in Canada for people with disabilities. And I found that pretty curious, and it just stuck in my head that here was this whole population of people that were denied what I felt so privileged to have, and what was that about. I knew it had to do with physical inaccessibility, that was pretty obvious traveling, but there was more to it. And so, I started to do some research and found not only were there physical barriers, or attitudinal barriers, people didn't think that people that were… That had disabilities could afford to travel.

[03:59] Cinnie Noble: There was a whole attitude out there, and I was so struck by it, I'll never forget a cousin of mine saying, “What is it that compels you?” Because I became quite driven to see what can we do to change that?

[04:13] Joel: I was about to ask you the same question, what was that internal fire that you had to want to pursue that particular opportunity and to make that avenue if you will? For…

[04:28] Cinnie Noble: Well…

[04:28] Joel: Yeah, go ahead.

[04:29] Cinnie Noble: What I said to my cousin, and just as a… It just slipped out of my mouth, which was, “I must have been disabled in a previous life.” I couldn't tell you exactly, Joel, I just knew I felt that it felt like such a huge injustice. And because a lot of my patients, people that I was seeing would love to be traveling and were constantly “handicapped” to do that. I just… It felt like just a total gap in the travel industry, and just sad. I felt sad for people who couldn't have the opportunity. And as I started to research it, I realized that there were… There were people around like countries, and states, and cities around the world that had done something about accessibility studies, but they didn't really… They weren't… Nothing consistent, nothing universal, nothing that anybody could count on to know…

[05:20] Joel: There wasn't a solution there.

[05:22] Cinnie Noble: There was no solution. And airlines had all kinds of restrictions, safety restrictions and couldn't take groups. And honestly, I can't tell you how many barriers stood in the way of trying to make this happen. And I think I just got more compelled about it, I think, just the word “no” was not one that I wanted to listen to. And so, I think that something came inside me, because I had no business sense whatsoever. I was working in a hospital as a social worker, I knew nothing about the business world, but I had come to know a lot about people with disabilities and what their needs were.

[05:59] Cinnie Noble: So, that just drove me. And it was so interesting to follow when I look back on it and thrilled to be telling my story around this, is that I did the research and I started to go door to door to travel agencies to say, “Give me a chance, I'll put a tour together”. I was so naïve. But my naivety kind of drove me because people weren't… They might have been saying, “Gee, I don't think so”, but they weren't shunning me or thinking I was totally nuts. I think some thought I was a bit nuts but I was just kind of… I just believed so strongly that I think that passion came across. And finally some, a man said to me, he was the head of an agency and he said, “We'll let you give it a try. How long would it take to do a tour, to organize one?” I had no idea. I said, “Oh, I don't know, six months”. And he said, “You know, we'll give you the desk and we will give you the help to figure out how to put the tour together and you can… You'll get half of the profit that you make”. I had no idea what that meant and I just went on sheer absolute, “I'm gonna try this”, and I lived off savings.

[07:08] Joel: So let's stop right there 'cause boy! Some great nuggets that you're already talkin' about here. You went from social worker to working in the travel industry, and specifically people with special needs, the disabled population. That's the injustice that you saw, that you were just determined to be a solution for, correct? Am I right?

[07:31] Cinnie Noble: Right.

[07:31] Joel: So I'm ramped up so far. So what you shared earlier, a few minutes ago, really struck a chord with me. And you said, if I heard you correctly, you said you had no business sense or maybe you had even no logical reason for wanting to go where you were going in the business world but you had a passion, you had a desire. You said, and your word was, you saw an injustice there. And you know what, we all see injustices in different places and in different respects. But you not only saw the injustice but you wanted to do something about it. There was something inside you that wanted to provide a solution and you went forward anyway, so congratulations. You then relaunched from the travel world into the world of being an attorney, into the world of being a mediator so…

[08:34] Cinnie Noble: Wow!

[08:35] Joel: Yeah, yeah I know, I'm excited about this. So if you can nutshell for us a little bit that journey because I really wanna get into talking about the CINERGY Model, to come in for a landing on that one, so yeah. Help us!

[08:49] Cinnie Noble: Okay. The short version is I became such a strong advocate that and learned that I had all these skills that I didn't know that I had that I decided to foray them into law school and do human rights work. And I did not get a job in human rights when I came out of law school, there wasn't, there weren't very many around. And so, I took my… I looked at where did I sit with my personality and it was much more in a mediative forum. And so, I took up mediation and ultimately got a Masters of Ultimate Dispute Resolution, Masters of Law in that. And that took me into the mediation world even stronger than I had been and the shift to the work place which lead to CINERGY.

[09:32] Joel: Gotcha. What drew you in to law school, I'm curious about that?

[09:37] Cinnie Noble: I think it was because I wanted… With all those advocacy skills that I'd learned in the travel business it felt like there was a place that that I could expand on that and learn more and know how to defend people who were not able to defend themselves.

[09:52] Joel: Okay, gotcha. So here's a common theme here, and I appreciate you sharing that. It goes back to what you said at the beginning of the show. You saw an injustice and that even… Earlier on that you were all about correcting that injustice or being a solution to that injustice. And while your occupation changed, what you did for a living, you were still helping people in that same way. You were still working to correct injustices. And the reason I bring that up, and thank you for humoring me in that, is because the people that I work with either one-on-one or maybe speaking with is… I help people understand that they've been doing their life's work, for the most part, all along, it's just been in different uniforms, wearing different hats. Does that make sense, does that resonate?

[10:48] Cinnie Noble: Yeah totally, I agree with that. I think that's really right on.

[10:53] Joel: Thank you for that. Okay, so then you decided to move into mediation because…

[10:59] Cinnie Noble: Mostly because… Firstly, I couldn't get work in the human rights area and I also felt that the mediation world was just starting to open up and it started to feel like there was a whole lot of… There were better ways of doing life when there were disputes and conflicts that ended up in the legal forum instead of helping people figure out how to do it and make them more durable. And it just attracted me so much and I think that's what lead me to that particular area. And I started doing family work, family mediation, and shifted from that to workplace where a lot of people are like families and husband and wives there as well. But that drew me to, ultimately to CINERGY which is what you were wanting to ask me about, too.

[11:43] Pei: Yeah. I saw you have a great group on LinkedIn, right?

[11:47] Cinnie Noble: Yes. ‘Conflict Coaching Guild' on LinkedIn, it's a fabulous discussion group. And that whole… That developed because as I was mediating in work places I saw another gap, which was… I like to fill these gaps, and I like being a pioneer is that, there was no one-on-one service available for people who wanted to self manage their disputes. Mediation has become for me more of a reactive. There's already dispute, and I wanted to think about, “Well, what about people who wanna figure out how to do this on their own before things evolve?” And that's what led me to develop a coaching model.

[12:22] Pei: Yeah. I'm gonna put a link to that, a LinkedIn Group.

[12:25] Joel: Her LinkedIn Group?

[12:27] Pei: Definitely.

[12:27] Joel: Okay. So CINERGY Model. What can you tell us about how we can improve our conflict management, and just our interpersonal communication, using some of the tips here in the CINERGY Model. And of course, we're gonna include links to the books, and all the go-to social media places in the blog article that accompanies this episode. But if you can just give us some [12:55] ____, so to speak.

[12:58] Cinnie Noble: Oh, my goodness! Well, that was gonna take a whole another appointment but another time. But I think part of what I learned in developing the CINERGY Model with the research that I did was the importance of how not only to reflect on our part of the dispute. Typically, we focus on what the other person do, to do a… What's wrong or right. And so taking out right and wrong language, we're thinking what we think is right, they think is right for them. And so, it's how the steps and the other person choose to, and make sure that that mutuality of, we're in it together, and we're just human beings after all. And so, what it is that we can learn here together to make it better? And the fields for me, the conflict manager feels there's more about cost engagement now. How can we be in conflict? Because it's inevitable, and normal.

[13:46] Cinnie Noble: And so, how do we make it happen and be a part of it in a way that says, “We contribute.” If you've got a conflict with someone, you're a part of it, so how do you figure that one out? And it takes a lot of reflection. And the books the, “Conflict Mastery: Questions to Guide You,” is my newest book. And I really have realized in recent years about the importance of reflective questions, and how… A lot's been written on that of course, and I think that to me is a huge thing. And the conflict is, what are the questions you're not asking yourself?

[14:17] Joel: Oh, I like that, “What are the questions you're not asking yourself?” I'm just curious here, Cinnie, as we kinda coming for a landing here, what is the question that people should be asking? Improving communication, managing a conflict, a struggle.

[14:33] Cinnie Noble: It's beautiful. It's so funny that you've asked this because there's a whole conversation going on on the LinkedIn site about one question. And there's a whole… There's somebody else doing a whole thing about one question. Well, there isn't one. It's gonna be contextual of course. But I think one of the questions to ask ourselves is, “What do I need that the other person isn't delivering on? What does that person need that I'm not delivering on?” And I think that gets to the nub of a lot of conflicts.

[15:00] Joel: I like that.

[15:00] Cinnie Noble: But I'll tell you, David Whyte wrote a wonderful article, which I've included… Or a poem, that's in my book, that I think it's waiting patiently for the questions that has no right to go away, and I love that.

[15:13] Joel: I appreciate you sharing that. Cinnie Noble, our guest today, Conflict Management Coaching. And her latest book is also… There's another one, “Conflict Mastery: Questions to Guide You” And we'll have the go-to places in the blog article. Cinnie, this has been great. Thank you for…

[15:30] Cinnie Noble: Thank you so much. I appreciate it.

[15:33] Joel: Absolutely. We appreciate you being here. Have a wonderful, wonderful rest of your day. Thank you for being on ReLaunch.

[15:37] Cinnie Noble: Bye, bye. My pleasure.

[15:38] Pei: Thank you.

[15:40] Cinnie Noble: Bye, bye.

Connect with Cinnie on Twitter and her website. Also check out Conflict Coaching Guild LinkedIn Group.

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Joel Boggess

Keynote Speaker | Corporate Trainer | Award-winning podcaster I help teams ignite their courage, take bolder steps, and get greater results. Together, we create possibilities that bring empowerment, meaning, and financial impact.

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