What you will hear in our discussion with Michael Carbone:
- How Becoming an Ironman Changed His Business Life
- How to Achieve Mountainous Goals
- The Road to an Online Entrepreneur
- Steps to Get What You Want in Life
- The Key to Successful Webinar that Converts
Listen to ReLaunch Show on iPhone or Android App
More about our featured guest Michael Carbone
Michael Carone is an online entrepreneur, MBA and Ironman. He is also the founder of the Unleash Yourself podcast on iTunes, and he teaches people how to host effective webinars that convert listeners into buyers so that they can sell more of their products and services online.
Find out more at www.michaelcarbone.ca
[00:00] Joel: On the show today is the founder and host of the Unleash Yourself podcast, he is corporate runaway and lifestyle entrepreneur Michael Carbone. Michael, this is the first time we've had you on ReLaunch. Welcome, welcome, to the show.
[00:15] Michael Carbone: Thank you so much for having me I'm really, really, excited to be here.
[00:18] Joel: We're excited to have you on here and we really appreciate you accepting the invitation. This show Michael is highly practical because it is all about the relaunch, and specifically how you did it. And while we've all experienced numerous launches and relaunches throughout our lives, I generally ask our guests to zero in on the relaunch that has been the most significant for them, or the most transformational, and then we just unfold the story from there. And we'll do that with you here in just a few minutes if that's okay? But I like to start off the show with a quick piece of takeaway gold, if you will, and one of the triggers that has really helped you leverage your solopreneur business, is the use of live webinars. Now we're gonna get into the relaunch story, and we're gonna get into some of the things that you did for yourself, some of the decisions that you made, some of the easy ones, some of the challenging, difficult, ones. But let's talk webinars real quick. What would you say if someone wants to create webinars that convert? Now this will be a short answer, maybe just a couple of minutes, but what would you say are the top one or two things that we all as content creators need to know to create webinars that convert?
[01:35] Michael Carbone: I think the number one thing to create webinars that convert is establishing that trust and that relationship with your audience. So I think one of the most important things is at the beginning of the webinar is not only to have an introduction and to let people know how happy and excited you are to have them on the show, but to give a little bit of background information about who you are, where you're from, the obstacles you've overcome to get here, and kinda share your story with the audience, because we all relate to people who have a story and to people who overcame obstacles, and had a change in their life. And being able to not only get the content but also know who I'm listening to and who I'm potentially buying a product or service from, really helps webinars convert.
[02:17] Pei: Yeah that makes a total sense, total sense, because a webinar you have a certain timeframe to make a connection and to share with someone why you're doing what you do, and why it's gonna work for them as well.
[02:36] Michael Carbone: Yeah and I love it because there's also an inspirational aspect to webinar, and a lot of people might look at you and be like, “I wanna be where he is one day,” and if they don't know where you're coming from and how you got to that position, they might not feel that relationship with you and they won't connect with you on that level. There's also a lot of people who for example you might be selling or you might be promoting content on the webinar that people wanna learn from. And a lot of times people are beginners and they need to have that sense of direction of where could this take them one day, and if they don't really have that visual as to, “Okay I can learn this and apply it my life to get to this point,” it's really hard to feel that connection with you and with the information you're giving them.
[03:17] Joel: I really like how you kind of frame that up for us, because we live in a content heavy, heavy, heavy environment. By that I mean everyone has something that they're promoting, or they're selling, or they have valuable information about various things. However people relate with people and when you share that part of yourself, which is exactly what we do here on the ReLaunch Show with our guests, when we share the human part of yourself; the relationship that didn't work out, or the business that failed, or the career that just wasn't a match for your personality style, your skills and abilities. Well that gets people to relate and one of the things that John Lee Dumas, my personal podcast mentor said to me is, “Your audience wants to learn from you.”
[04:13] Michael Carbone: Exactly.
[04:14] Joel: And that is a business plan in a sentence right there. What that is to me is it's very liberating, because that means that as a content creator I don't have to worry myself about trying to mirror what content creator A does, or content creator B does, I can take what I've learned from some of those experts, and then weave in my own story, and my own experiences with that so…
[04:41] Michael Carbone: Yeah, and that's why it works so well is also because like you said we live in a very content heavy world, the internet is available to us everywhere we go and if you wanted to learn something it's very easy to go on Google and to read an article, or read a blog post.
[04:56] Pei: Right.
[04:56] Michael Carbone: You wanna get people to relate with you 'cause they're gonna wanna learn from you because of who you are as a person, and what you've accomplish, and what makes you unique. So it's not only about coming up with necessarily the most revolutional material, just presenting in a way that people connect with.
[05:10] Joel: I like it. Very good. So let's backup and let's talk about the relaunch. Now in the pre-show chat you shared numerous relaunches, you shared your decision to walk away from corporate, you talked about how you decided to enter the Ironman competition, you shared some other things. Let those zero in on one today that has kind of helped you weave together the strongest parts of your own personality so that you could then create the business and lifestyle that you wanted to.
[05:42] Michael Carbone: Yeah for sure, and for me it's without a doubt when I signed up to race in the hardest day in all of sports, which known as the Ironman Triathlon and for those of you who don't know what an Ironman is, it's a triathlon so it's a three sport event, and it starts with a swim which is 2.4 miles, right after the swim you do a 112 mile bike, and then it ends off with a full marathon, so 26.2 mile run. And when I signed up for this race, I was working for Nike Canada, I was in corporate, I had graduated a couple years before with a sports marketing and management degree. I went to grad school, got my MBA and I was on the path that everyone expected me to be on and the path that I expected of myself and kind of the path that you grow up thinking that you need to follow. And when I signed up for Ironman, I was working, like I said full time, but when I signed up for that race, it was just because I was missing something in my life that was exciting. And…
[06:31] Joel: What were you missing? Can you go over two levels deeper on that?
[06:37] Michael Carbone: What do you mean exactly?
[06:38] Joel: You said you were missing something exciting, so I understand what that means at the surface level, but if you go two levels deeper, what do you think you were really missing? Something that meant something to you or something that was a challenge? Were you looking to regain a lost feeling that you had at one point?
[06:57] Michael Carbone: Yeah, definitely. It was 100% regaining that excitement in my life and that lost feeling that I had as an athlete. I was a scholarship athlete and I'm from Montreal, Canada, and I went to Upstate New York to study on a baseball scholarship. And once I graduated, I didn't have that excitement in my life. It was just that drive to continuously be better that I didn't find in my corporate job and I didn't find in my daily life and I wasn't finding in my relationships. Everything was standard and simple and it was just losing interest for me. And for me, I just needed something re-ignite that passion for life that I had and I kinda had lost that. And for Ironman, I just saw this very big challenge, and when I signed up, like I told you off air, I couldn't swim and I didn't own a bicycle.
[07:44] Pei: Oh wow.
[07:45] Michael Carbone: Yeah exactly.
[07:45] Joel: But other than that you were a perfect candidate.
[07:49] Michael Carbone: Yeah, other than that I was a perfect candidate. But I was always an athlete, I always had this confidence in myself that I can achieve a physical challenge if I've set my mind to it. Not that it would be easy because training for an Ironman is never easy no matter how much experience you have, but I just needed to prove to myself that I could set out to achieve something that I never thought possible, because when I looked at these Ironman athletes, I would be like, “These kinds are incredible athletes.” And I'm like, “I need to be like that,” and I need to prove to myself that I can set a goal so high that… Like I said, I didn't know how to swim, and I could set a goal so high and then I can slowly work every single day to make progress and achieve it, and that's when the relaunch in my overall life happened. Because once I got that realization that, “You know what? I'm starting to learn how to swim. I'm gaining traction here, things are changing. Why can't I do this in other aspects of my life? Why do I have this confidence in athletics for an Ironman but I don't have the confidence in my personal life, I don't have it in my career life?” Because I always wanted to an online entrepreneur, I've always wanted to do what I'm doing right now, but I just never felt that confidence to let go of the corporate job and actually take action on my dreams.
[09:00] Pei: So at what point? Was it during training or after the competition you start to take action on your other big goals?
[09:10] Michael Carbone: Yeah, so it was during training. And it was after about three months of training as I started to realize that I'm making progress and this works and it's not overnight success, there's no secret recipe, it's just consistent action every single day. And I'd hired a coach for triathlon and I said, “Why can't I feel like I can hire a coach for online business if I need one?” Or, “Why can't I invest in myself?” I had to buy a bicycle, I have to get all my nutrition taken care of, I needed a coach who would send me action plans everyday like, “This is your workout plan.” I took out all the guesswork from it in order to wake up in the morning and just do what I needed to do.
[09:50] Joel: Let me be devil's advocate here. You're a trained athlete, you played in college so that's been part of your DNA and your lifestyle. But was there internal pushback for you when you thought about, “Okay, yeah. I can go out and I can sign up for Lewis Howes and his course or just other people, 'cause I know sometimes people with the best of intentions kinda trick themselves, and I've been guilty of this and I'm thinking, “Gosh, you know what? I've got education, I've got an MBA, I've got a master's in counselling. Surely I can figure out how to do this?” So sometimes I'm my own worst enemy in thinking that I don't need anybody else, I can do this myself. Did that ever happen for you?
[10:33] Michael Carbone: Oh, 100%. And it still happens to me now. Sometimes I'm like, “Yeah, I can invest in this program but why can't I figure it out on my own?” And sometimes that thought is when I realize I need to stop going in circles, I need to stop dealing with trial and error, and I need to… All these people that I look up to that have done it before, I need to learn from them 'cause they've been there, they've done it, they have all these experiences, and we can quickly accelerate our progress in every aspect of our life if we reach out to the right people who you know or think that can help you. And that was one of the big takeaways for me in training was, at the beginning I did the same thing. My first month of training… I trained 10 months but I only say I trained nine, because my first month I did it on my own, and I realized, “I don't know what I'm doing.” I feel like I'm improving but am I, number one, over-training and I'm gonna get injured in six months.
[11:19] Michael Carbone: Or number two, I might think I'm doing enough but maybe I'm not. And that unknown didn't sit well with me, and I needed to have a better… I needed more confidence in that I knew that I was following a foolproof strategy that was tested, someone who had more experience than me, someone who was a professional triathlete was recommending to me and I had that trust. And it kinda took out that guesswork and it really helped me put aside the doubts and just focus on the action part of it and not necessarily focus on doing the research and then trying to apply different concepts and seeing what works and seeing what doesn't work. I'm like, “I don't have time for that.” My timeline was too short. And then I realized that when I got a coach, I was I was doing things so poorly, and I would have surely never got there if I hadn't made that decision. And that really changed the way I look at investing in coaching and mentors and everything along those lines.
[12:08] Joel: Thank you for sharing that.
[12:08] Pei: Yeah, that's…
[12:09] Joel: Go ahead, Pei.
[12:10] Pei: Yeah, that's what we repeatedly talk about on this show, after maybe about 200 episodes, I mean it shouldn't have taken us that long to realize this but after…
[12:22] Joel: Well it took one of us 200 episodes.
[12:26] Pei: But at about that time-point, we realized what it takes for every relaunch to happen. Some of the key components, is the resources and relationships, and getting a mentor who provide you with that accountability, that resource and with your determination, that's just the daily routines.
[12:54] Joel: Yeah, no matter who we interview, it might Jack Kenfield, it might be Marci Shimoff, it might be Larry Winget but we always hear them talk about, “You've got to surround yourself with the best resources, the best podcasts, the best books, the best written materials, the best content.” You've gotta do that, but you've also got to link arms and surround yourself with your inner circle, your posse, your peeps, those relaunch relationships. People that know you, like you, trust you, believe in you, and that will also allow you to stand on their shoulders so you can see wider and farther. And then that third thing, which we're gonna talk about here, is then you figure out your relaunch routines and you're an athlete so you're gonna understand when I talk about routines, it's those things that you do over and over and over again that are going to assure your success so take that and run with it. Let's go routines, either from your athletic background or in your on-going professional background.
[14:04] Michael Carbone: I love to talk about routines because in my former life, I was a baseball player and I always had a routine when I walked up to the plate and I stepped into the batter's box, I always did the same thing and now that it's the major league baseball post season, I'm sure if you're watching baseball, you're seeing this. Like guys walk into the batter's box, they have the pressure of the world on their shoulders, they have millions of screaming fans rooting for them or rooting against them and they follow this routine to get into that mindset and in that zone to channel all that out and do what they have to do or know… Or put themselves in a situation where they can focus on doing what they need to do properly. So I know I had these routines, and I play baseball myself, I have these routines in my business although I probably should work on them a little more.
[14:47] Michael Carbone: But when it comes to routines, I think it also provides accountability. And I love that you were talking about accountability 'cause I think that is something that we all struggle with the most is; we have goals but we don't really put ourself in a situation to stay accountable to them. And when we focus on willpower alone, the problem with willpower is that willpower fades over time, like you slowly start losing it 'cause willpower is limited so you have to create these systems on the side that, when the willpower isn't there, you have other things that pick you up and make sure that you're staying on task and sticking to your routines and doing what you need to do.
[15:19] Michael Carbone: And for me in the training, for the Ironman, the routine was, or the accountability was in the routines so I hired a coach who'd send me my workout plan. I told him I was still working corporate at the time, I'm like, “This is my shift.” He would schedule the training around that and then he would expect me to go online 'cause it was on a website, go online and provide my training details like, “Here's my times, here's the calories, here's the heart rate, here's everything.” I mean what that did was on nights when I was working late and I had to get in the pool from [10:00] PM to [11:30] and I had to be up the next morning at [6:00].
[15:52] Michael Carbone: And I'm like, “I'm just gonna skip this swim.” Like the swim is the hardest part, but I don't feel like it, it's winter in Canada, I had to drive to the pool, shovel my car out of those snowstorm, and then get into the water, which I didn't wanna do when it was below 35 Celsius out there. And that thought of saying, “I need to go fill out these workout plans and my coach is waiting for me to do it and if I don't do it, he's gonna know I skipped my program.” That kept me going back and kept me on task on nights that I didn't wanna train and that's the accountability through the routines that I think you're alluding to.
[16:24] Joel: Talking today with Michael Carbone and having just a great conversation on how he was able to successfully relaunch his life from corporate American into one of the toughest, most grueling endurance athletic competitions known to man. And then later, and we're gonna get into this as we kind of come in for a landing the last few minutes, how he was able to create the lifestyle that he wanted with his business.
[16:52] Joel: One question here, and we'll shift right in to the last phase of today's show, really appreciate your time today, Michael. What would you say is the number one thing that you learned about your value, your possibilities or your potential as you were going through your endurance… Excuse me, your Ironman training or maybe something you even realized about yourself during the actual competition?
[17:18] Michael Carbone: I realized that you're gonna always come through moments where your legs are burning and you're like, “I just wanna stop” and that's metaphoric for everything in life like, “I just wanna stop running.” After the bike, after the swim, first of all, after the bike… I need to run a full marathon. Like your legs and… I mean your mind is the most powerful thing in the world like your body's telling you to stop because it's going through pain and it doesn't want to deal with that like your survival mechanism kicks in, it's like, “Stop this pain in my body, I don't wanna deal with it.” And your mind really has to take over and what I learned a lot is that self-talk and positive talk could really help an unbelievable amount in order to get you through those times that you wanna consider quitting or slow down even, and I just learned that the mind is the most powerful tool that now I use and I try to focus it on even more than I did in the past because the mind really not only shapes who you are but it shapes how you see yourself and no matter how much potential you have or how many skills you have or how much ability you have, if you don't believe in yourself or your mind isn't present in that moment, then you're not gonna fully believe that you can do it, you're not gonna have the confidence to do it, you might lack self-esteem to do it and you just won't go out and reach your potential.
[18:34] Joel: Okay so…
[18:34] Michael Carbone: So, I really learned… Yep?
[18:35] Joel: Go ahead. Go ahead, you learned…
[18:37] Michael Carbone: No, I just was gonna say I really learned that you need to focus on the mind and the brain being a muscle just like any other muscle in your body and you have to work on that and use that to overcome obstacles and improve your self-worth and your self-confidence and just believe that you can do more than you think you can.
[18:54] Joel: Fantastic. Of course, we'll include all of the social media hotspots and the go-to places of where to get in touch with Michael, and Michael is a master at teaching people how to use live webinars so that they can convert, so that they can drive traffic to your website, so that you can build your list. And, of course, so it can boost your bottomline in your business. Last question, Michael, got about two-three minutes left for this answer, but how did you… As you were building your business, how did you believe in yourself? Or how did you build your confidence because that is something that is a struggle for me for sure, but for other people that just tuned into the show and just regular people, confidence and belief, how did you get though it?
[19:46] Michael Carbone: I guess it was a huge obstacle for me and I'm glad you bring it up because I was living in an environment where no one else around me was following the path that I wanted to follow, they didn't have the dreams I had. Everyone was trying to move up in the corporate ladder, get a better corporate job, make more money, more income and I just didn't care for that. I wanted to focus on lifestyle and it was hard because every time I spoke about what I wanted to do, I always got shot down and it was like, “This is not possible.” “It's too risky.”
[20:15] Michael Carbone: So, it was a huge obstacle for me and the way I overcame it was, number one, I took massive action like the day I signed up for the Ironman, I signed in up for the Ironman without being able to swim, I just signed up and that deadline kept me accountable and forced me to find a way to get there. Same thing with my job, today is the day like I need to speak to my manager, I need to speak to my staff and let them know that this is not going forward, and not have a backup plan forced me to be like I need to focus on this. Yeah, and the key for me going from that point, once that decision was made and I took action on that and I put myself in a position that I had to succeed. It was just taking small steps everyday because small steps a day create huge results down the road.
[20:56] Michael Carbone: Now it takes time just like Ironman training, the first day I jumped into the pool, I could not swim 25 meters and then by the end of it, I swam 2.4 miles. Same thing in business, it starts with a small action, but small actions create massive results down the road and the key is consistency to do those small actions every single day just like I had to train every single day. Small training programs overtime compound to this huge result and the same thing with my business, small actions and the more you take these small steps, the more confidence you get because you see like, “Oh, that wasn't that hard.” Because you don't have to take a big leap, you just take that small step and you realize like, “Okay, I can do this.” And then another small step and that helps build the confidence 'cause if you try to go from the bottom to the end result, you're gonna take a massive failure and it's not gonna help you believe in yourself. So, I think it's small steps that help you build confidence, help build the momentum and slowly create that result that you're looking for.
[21:51] Pei: I love it. I love it, I can't say it any better. Right before this recording, we just came back, Joel and I from our improv class and we're at Level 1 and I just can't believe there are actually five levels just to finish the training for improv. For us, I think I'm perfectly fine not knowing where I have to go just to be happy with [22:19] ____.
[22:23] Joel: And we're looking forward to level two, which we'll be able get started on that in a couple of weeks. Three things, Michael, that you shared in that recap and it was a brilliant recap and way to come in for a landing, you talked about, you had a deadline, you signed up for the Ironman, so boom… Something was on the calendar, something was coming up, it wasn't some time in the future, so you had that. And then number two, he blew up the bridges, he had no backup plan. So, he had to move forward with not just the competition, but I mean, with his business after he had that conversation with the manager, and then you talked about how you had to take consistent action and Pei says it better than I could ever say it and she says, “Action brings clarity. A, B, C” and that's pretty much what Michael outlined for us. All the social media hotspots and the go-to places will be in the broadcast show-notes that accompany this episode. Michael, it has been a pleasure to have you here.
[23:26] Michael Carbone: Thanks so much, guys. Yeah, that was so much fun. Thank you so much for having me, I really appreciate it.
[23:29] Pei: Thank you Michael.
[23:29] Joel: You're welcome back on ReLaunch anytime.
[23:32] Michael Carbone: Talk to you guys soon.
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