What You will Hear in Scott Eddy's Story:
- How a Family Tragedy Changed His Career Path;
- How He Engages with his 500K Followers;
- How to Leverage Twitter for Business;
- Twitter Tips from a True Relationship Builder;
- Working Overseas in this Digital World.
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More about our featured guest Scott Eddy
I was born in Michigan, raised in Fort Lauderdale. My father was a police officer, but was killed in the line of duty 3 weeks before I finished high school. My life obviously was turned upside down. I became a stockbroker for 10 years, then went to visit my friend in Thailand, loved it so much I sent for my things and have been living overseas ever since.
Joel: Welcome to ReLaunch. Your daily dose of fresh ideas, inspiring stories, and practical solutions to build a business and a life that you love. And if you are a daily listener, welcome back to the show, and thank you for tuning in, and thank you for joining the before and the after show online conversations. And if you are new, here's what you can expect: Unique insights and actionable information from self-made successes. They share their trials, tribulations and their come-from-behind victories. And on this show today: Serial entrepreneur, public speaker, and digital nomad, Scott Eddy, is on today's show. Welcome to ReLaunch, Scott.
[00:46] Scott Eddy: Thanks guys. Pleasure to be here.
[00:48] Joel: Good to have you on. Scott, this show is all about the relaunch, and you have an amazing come-from-behind relaunch story that involves losing a family member, having your world turned upside down, self-discovery and then a life that's transformed. And Pei and I really look forward to hearing about this story. One of the reasons we were excited about having you on today is because, for a lot of people, you are living the dream. Now, you're not currently overseas, but you've lived overseas before, and that's why you call yourself or other people call you the digital nomad, because no matter where you are, that's where you are. I think I said that right. So you're a non-location specific is another way to put that, and for a lot of people, that is part of their dream. So, maybe we can talk a little bit more about that later on. But first, let's start with Scott's relaunch and unfold from their. How should we start?
[01:52] Scott Eddy: I had a very typical childhood whereas I grew up in a very strict family. My mother's parents were from Lebanon. They moved to Jamaica to open up businesses. So my mother and all my aunts and uncles and cousins were born in the islands in Jamaica. On my father's side, my father was a Michigan State Trooper. I was born in Michigan, and I was… We moved to Fort Lauderdale, Florida, when I was three. And he was a Fort Lauderdale police detective down there. And I never knew anything else, but to be a police officer. I used to ride in police cars when I was little. I knew all the cops. I was developed, I was forcibly developed into that mentality, but I just fell in love with it. And I never had a dream to do anything else, but to be a cop immediately after high school.
[02:46] Scott Eddy: And three weeks before I graduated, my father was killed in the line of duty in a plane crash. And it just really turned my life upside down and really like messed up a perfect plan. He was stolen from my life way earlier than should've been. And, obviously, I didn't wanna be police officer anymore. It really changed my views. And I didn't know what I wanted to do. So, I eventually sucked it up, and I went and I became a stockbroker. And I did that for 10 years, and I really learned the one skill that was lacking in my life. And that's how to sell. And in my opinion, to learn how to sell and especially in the investment banking world, if you're learning how to sell in that world, you're basically learning the most aggressive sales techniques in the world, and that can be applied in any industry, anywhere you go. So, I did that for 10 years, I did very well. And I had a friend who lived in Thailand, older gentlemen, wife and kids lived outside of Bangkok, saying, “Look, you've never been to Europe; you've never been to Asia, why don't you come over?”
[03:59] Scott Eddy: So I went over here to visit him. And I didn't think it was possible to have a city almost the size of New York where the people were so warm and friendly. I didn't know it existed on Earth. So I was just blown away. I was floored, and I literally… I sent for my things, and I ended up staying there from '99 to 2006. And I just realized that I'll never in the States again. Not that I don't like the States; it's that I feel that the people are just… It's interesting everywhere I go when I live overseas. I pass 15 cultures in 15 minutes. I hear five different languages everywhere I go. And the cultures and the inspiration and the brain juices just explode, everywhere you go.
[04:49] Pei: Which city exactly, in Thailand, you're talking about? Wow.
[04:54] Scott Eddy: Bangkok.
[04:54] Pei: Oh, okay, okay. And so, when you said from 1999 to 2006, were you still a stockbroker, when you were working out of Thailand?
[05:06] Scott Eddy: No, no, no. I resigned from the stock-brokerage business when I left the States. I went to Thailand. I didn't do anything at first. But I eventually had a couple marketing companies, and recently I had a digital agency there. And I've always done some sort of consulting with entrepreneurs and startups and things like that. But, yeah, it's just interesting. And because I was living overseas when social media basically was invented, I don't really count MySpace as social media. I count from Facebook onward. And people don't know this, but Bangkok is considered the most social city in the world because there's 12.8 million people that live in Bangkok. Over 8 million of those are daily active users. That's more than Rio. That's more than New York. That's more than London. That's more than any major city in the world.
[05:59] Pei: So did you also feel at the time, being a stockbroker just wasn't that fun anymore?
[06:06] Scott Eddy: I just… I got it out of my system.
[06:09] Joel: Okay.[chuckle]
[06:10] Scott Eddy: If that makes sense. I just… It is what it is. I learned what I needed to learn. I made what I needed to make. And just… I'll never work for anybody ever again. I've said it a million times. I would rather be penniless living overseas, traveling the world, rather than making a million dollars a year, stuck in a corporate life just being miserable.
[06:32] Joel: So, that's… Is that the way you generally approach things? That must take an amazing amount of courageousness in your spirit, but also a sense of adventure too.
[06:44] Scott Eddy: I feel that the worst thing that could ever happen to me in my life has already happened. So, for me, I look at my life as one big startup. So, for me, the downside has already happened. I already lost the life that I thought I was gonna have. I already lost having those adult conversations with my father. I'll never know what those things are. So, that was the worst possible thing that could have ever happen to me in my life. So, now, I have nothing but upside.
[07:17] Pei: So, you must have been very close to your dad.
[07:20] Scott Eddy: Very close.
[07:21] Pei: Wow! What was your fondest memory? I know that's not fair to ask. There are so many.
[07:27] Scott Eddy: Well, my household was very much like growing up, watching the TV show “Leave It to Beaver” or family “Brady Bunch” or something like that. We all ate dinner together, and my father came outside and played basketball and street football with me and all my friends and just things like that. It was just a daily routine. It just… It's very… It was a very, very good childhood, and I wouldn't replace it for anything in the world.
[07:56] Pei: That's amazing. It's rarely those momentous things that sits in our heart.
[08:03] Joel: It's the little things that he remembers.
[08:05] Pei: Absolutely. It's the conversations and, yeah, those moments together.
[08:10] Scott Eddy: For sure.
[08:11] Joel: So, if we jump right into talking about how you help brands, specifically how… Some of your insight and knowledge can help the entrepreneurs or the aspiring entrepreneurs that are listening to today's show, among other things, you have mastered the art and the science of social media. In fact, you're a self-proclaimed social media addict, and on your website, you have a very practical article. It's called “7 Twitter Tips from a Twitter Pro,” and you personally have 572,000 Twitter followers, which is more than me and a couple of my friends put together. So, I'm really interested to get right into the Twitter tips. Go ahead, Pei.
[09:02] Pei: Yeah. I just wanna point out real quick. That's where we met.
[09:06] Joel: Of course, 'cause that's where he hangs out, obviously. Okay. So, now, Twitter may not be the answer for every entrepreneur or for people going through a relaunch, but for a lot of them, it is very relevant. So, for a fast, valuable nugget, what is your best Twitter tip that we can take with us and put to use today?
[09:28] Scott Eddy: I would probably say a couple of things. Number one is you have to be consistent. You can't… It's not like Facebook where you just post once a day or once a week or a couple of times a week and then just forget about it. You need to get in there. You need to provide good content, but much more than that, you need to be all over everybody else's content. You need to engage with people. You need to communicate. You need to show that you're human, much more than anything else.
[09:57] Joel: Okay. Okay. Take it a little bit deeper. How do we show that we're human? What exactly do you mean be all over other people's content?
[10:04] Scott Eddy: Okay. Well, say, if you're a hotel brand, don't just tweet about the brunch specials. Don't just tweet about Valentine's Day dinner offers. Don't just tweet about offers. Don't just expect to get. You have to give 10 times more than you take. Okay, tweet scenery from around the hotel. People love pictures. People love motivational quotes. People love travel quotes. Things like that. You have to create engaging content. You have to make the people come back to your page every day wanting just a little bit more.
[10:42] Pei: Yeah, provide value and provide topics that other people actually can engage with it.
[10:49] Scott Eddy: Yeah. Ask questions. Give back. Re-tweet other people's content. The biggest problem that people have with Twitter is that they feel, maybe they're a little bit introvert-ish on the inside, and they feel that, “I can't find good enough content. I don't think anybody will like it.” Okay, that's fine, but you still have a stream, so fill it up with good content from other people, so that you're curating a whole timeline of amazing content.
[11:16] Joel: And that's another great tip. So, thank you for that. What are some of the other things that, let's say, another startup can do, a one person startup, a team of one, if you will?
[11:29] Scott Eddy: For me, the platform of choice, obviously, is Twitter. And I solely believe that that is the single best platform out there. Now, I know a lot of people personally that have a lot of success on LinkedIn, on Facebook, on everything, but you're so restricted with those other platforms. And, again, I know it sounds crazy, and it sounds like it's the moon away, like on Instagram, if you wanna use the follow back method and give as much as you take, you can only follow up to 7500 people on Instagram, and you're very, very limited going after and attracting that audience, even though Instagram is a tremendous platform. Facebook, it's extremely protected as well. Somebody has to approve you, and before they approve you, if you go to their page, maybe only half their stuff is visible. On Twitter, I think the last stat that they ran, 83% of the accounts were unprotected. So I could literally go to any brand, go to any customer, go to anybody, and just see their complete conversation. What they talk about, what they tweet about, what they like, what they don't like. It's absolutely tremendous. And for a brand, if they actually spend the time and do a little bit of research on what their competitor is doing, who's talking to them, who's commenting on them. Who is happy, who is not happy. The social listening is the most important part of social media and people don't understand that.
[13:08] Pei: You hit a great point, the social listening. And I think we had another expert on the show talk about before you try to post your own things or think this will be interesting, listen, and see what the concerns and problems are already out there. So how do you listen?
[13:32] Scott Eddy: My social media, my whole personal brand, I do it backwards. Typically, somebody has a really good idea, then they raise the funding, then they build a business, then they hire their employees and then they target the customer. I say, “Okay, well, why not get the customers before you launch anything?” So I have been spending the last four years of my life building my personal brand, just going after that targeted, aggressively going after a very engaging following. People that will be your evangelists, no matter what. Now, I have a very aggressive personality, where I back somebody into a corner, and they either love me or they hate me, which I would rather. Because I would rather you follow me and re-Tweet everything rather than follow me and never look at my timeline. So I would rather you unfollow me if you absolutely don't love me. Now for that, instead of having a million people where half the people are engaging, I have half that amount and almost everybody's engaging.
[14:52] Joel: Sure, because there's no lukewarmness in that list. And that right there is a brilliant term. I love how you approached it by wanting to build your tribe first, before you launch anything. And you hit the nail on the head. People will love you regardless of if you're over here or if you're in San Fran, or if you're in Thailand talkin' about this, because you've built your brand, your personal brand. They already know you, like you, and trust you. So you carry that credibility with you wherever you go.
[15:33] Scott Eddy: Well, also the thing is, I've never, ever, ever sold anything on my social media. My social media, 1,000% is done to build relationships. Once I build a relationship, and it gets transferred off digital media, and we have a Skype call or we have a drink together or we travel together, whatever it is, then if business arises, if something develops there, I'm enough of a salesman, I'm enough of a normal human, decent human, where I can translate something into business if it's gonna happen. That's where people have the most problem with Twitter. If they don't see the ROI in 30 seconds, if a dollar bill doesn't fall on top of their head, they're like, “Oh, this doesn't work”, and they stop. And they never come back.
[16:20] Pei: So let's give our listeners an example. For example, if somebody just started their podcasting, or they just start writing, and the quality's awesome; the content is out there. They either wanna reach out to somebody like you as a guest, or contact editor for this famous, could be in the Huffington Post, what would you do first?
[16:49] Scott Eddy: The problem is, most people with a huge following, most of them don't follow back. They don't engage; they don't answer Tweets. They just have a very celebrity mindset, which is absolutely a horrible mindset to have. I would much prefer to answer everybody because you just never know what could come out from it. If I was starting a podcast today, and I was doing a podcast about positivity or inspiration or success or motivation, something like that, then I would look “Who has similar podcasts to me? Who is the most engaging people on Twitter that has a podcast similar to mine?” Yeah, you gotta do some research, but it's worth it. And you sit down, target their followers, who's following them. Because that means they're fans of theirs. And then, who's re-Tweeting them? Who's commenting on them? Who's engaging with them? Who are their guests? I would find out when they tape their shows and find out who is their last guest. I would reach out to those people, say, “Hey, I heard you were just on there. How'd you like to do another podcast?” Those are the lowest-hanging fruits you could go after.
[18:08] Pei: Wow. Great point.
[18:10] Joel: Great stuff. Talking today with Scott Eddy, @mrscotteddy, in the world of Twitter. Also in the world of his website, Mrscotteddy.com. We will include that link along with all of the social media hotspots, including Twitter, of course, in the blog article that accompanies this episode. And Scott, this has been an education, so thank you for that. This has been fun. I'm so excited that you were able to make it on today's show.
[18:44] Scott Eddy: Yeah, it's just funny when we started and got the introduction, I was in Thailand, and now I'm in San Francisco.[chuckle]
[18:53] Joel: Well, all the best to you. Thanks again for being here and have a wonderful wonderful rest of your day.
[18:59] Scott Eddy: Thanks, guys. Take care.
[19:02] Pei: Thank you so much for tuning in. This is Dr. Pei. You can also access our show from many mobile apps, or by visiting our website. For today's story, just go to joelboggess.com/258. You will also find show transcripts and additional resources to support your relaunch into the life and business you love.
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